Some years  ago (4-5yrs) someone “challenged” (for lack of a better term) me, on my position that CTR was the most fundamental metric in running an Adwords account in contrast to CPA. I guess back then, since QS was on its infancy (introduced in the late 2008), I didn’t have data to support the claim or […]

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Time flies so fast and we are already conducting our fourth batch and we have added some new twist on the curriculum. For the first time a case study is presented and dissected for participants to analyze and resolve. Yep! its not your usual boring PPC Training. Who is this training ideally for: 1) Online […]

The paid search marketing professionals in the Philippines has grown exponentially over the last few years. Though search engine optimization professionals outnumber the PPC guys probably at a 10:1 ratio the local community has been active.  Philippines based PPC Managers have been hired by neighboring countries like Singapore, Malaysia and Thailand to manage some of their […]

Using Impression Share (IS) as a metric at the current campaign level may not be as useful as we want it to be especially for campaigns with volumes of adgroups. I have tried to confirm it from Google reps if they are using some version of IS at the adgroup level and luckily got a […]

Most Adwords managers are still losing sleep over how to either revive their “slapped” accounts or how to improve their current quality score – to shave off some valuable cost. Relevancy has become the most important factor among the 3 major elements (keywords, adcopy and landing page) of creating an Adwords campaign. Needless to say […]

Google Adwords is giving away FREE KEYBOARD SHORTCUTS STICKERS – just a bonus for making our metacarpals a little happy

I was partly confused and a little bit shocked by the latest statement made by Google’s Chief Economist , Hal Varian , on the how conversion rates don’t vary much by position. On the regular Adwords newsletter Inside Adwords: “We have used a statistical model to account for these effects and found that, on average, […]

So it’s your first time to get a client? He/she wants you to make some recommendations to improve the campaigns performance. Panic starts to sink in. You basically know what to do as you have done this a couple of times with your previous work. Instinct tells you to check the Adwords overview table. AHA! […]