Month: August 2013

All Hail CTR: Adwords fundamentals remain strong.

Some years ¬†ago (4-5yrs)¬†someone “challenged” (for lack of a better term) me, on my position that CTR was the most fundamental metric in running an Adwords account in contrast to CPA. I guess back then, since QS was on its infancy (introduced in the late 2008), I didn’t have data to support the claim or […]