Month: August 2013
![](http://cellconversion.com/wp-content/uploads/2013/08/all-hail-ctr-300x200.jpg)
All Hail CTR: Adwords fundamentals remain strong.
Some years ago (4-5yrs) someone “challenged” (for lack of a better term) me, on my position that CTR was the most fundamental metric in running an Adwords account in contrast to CPA. I guess back then, since QS was on its infancy (introduced in the late 2008), I didn’t have data to support the claim or […]