Month: February 2010

Quality score just killed my Misspellz: will creating campaigns with misspells still be worth it?

Most Adwords managers are still losing sleep over how to either revive their “slapped” accounts or how to improve their current quality score – to shave off some valuable cost. Relevancy has become the most important factor among the 3 major elements (keywords, adcopy and landing page) of creating an Adwords campaign. Needless to say […]