WAIMA – Martial Arts

Business Type: Martial Arts Dojo


  • Increase Online Inquiry
  • Decrease Cost Per Lead on Online Inquiry


  • Launch Test for Keywords + Geo targeting 3 different location of the dojos
  • Launch Keyword Expansion based on Search Terms that leads to an online inquiry
  • Implemented Negatives to ensure only related searches will be paid
  • Implemented Display Campaign for Banner Ads for targeting websites or videos related to Martial Arts, MMA, Self Defense, and for Remarketing
  • Implemented ETA Ads on Account for New Type of Ads for A B Testing
  • Launch Call Only Campaign targeting users to call for inquiry on their mobile devices
  • Launch Brand Themed Keyword for Branding


  • Achieved Increase in Online Leads by 63.64% for the first 3 months
  • Achieved Increase in CTR 1.68% to 6.89%
  • Achieved Decrease in Cost per Lead by 32.96% Year vs Year Data