It has always been a guiding doctrine that one cant improve what one cant measure. In an age were data is collated, analyzed and digested in mere seconds. Where access to the right information can determine the fate of marketing campaigns. The best weapon an online marketer has is the ability to navigate, manipulate […]

Some years  ago (4-5yrs) someone “challenged” (for lack of a better term) me, on my position that CTR was the most fundamental metric in running an Adwords account in contrast to CPA. I guess back then, since QS was on its infancy (introduced in the late 2008), I didn’t have data to support the claim or […]

The paid search marketing professionals in the Philippines has grown exponentially over the last few years. Though search engine optimization professionals outnumber the PPC guys probably at a 10:1 ratio the local community has been active.  Philippines based PPC Managers have been hired by neighboring countries like Singapore, Malaysia and Thailand to manage some of their […]

Google Adwords is giving away FREE KEYBOARD SHORTCUTS STICKERS – just a bonus for making our metacarpals a little happy

I was partly confused and a little bit shocked by the latest statement made by Google’s Chief Economist , Hal Varian , on the how conversion rates don’t vary much by position. On the regular Adwords newsletter Inside Adwords: “We have used a statistical model to account for these effects and found that, on average, […]

So it’s your first time to get a client? He/she wants you to make some recommendations to improve the campaigns performance. Panic starts to sink in. You basically know what to do as you have done this a couple of times with your previous work. Instinct tells you to check the Adwords overview table. AHA! […]

Part 1 of a possible solution to familiar problem.

Not getting any leads or even traffic from your social media initiatives can be frustrating. We look into our dismissal failures and learn from whats happening so far.