Business Type: Online Booking Site “Property Rentals”

Goals:

• Increase Online Booking Inquiry and Calls

Approach:

• Launch Test for Keywords + Geo targeting top location property
• Launch Keyword Expansion based on Search Terms that leads to an online inquiry
• Implemented Negatives to ensure only related searches will be paid
• Implemented ETA Ads on Account for New Type of Ads for A B Testing
• Launch Call Only Campaign targeting users to call for booking inquiry on their mobile devices
• Launch Brand Themed Keyword for Branding
• Focus Bids on Mobile
• Introduce Latest Ad Extensions on AdWords

Result:

•  Achieved Increase in Online Leads and Calls by 219.05%