Business Type: Martial Arts Dojo

Goals:

• Increase Online Inquiry
• Decrease Cost Per Lead on Online Inquiry

Approach:

• Launch Test for Keywords + Geo targeting 3 different location of the dojos
• Launch Keyword Expansion based on Search Terms that leads to an online inquiry
• Implemented Negatives to ensure only related searches will be paid
• Implemented Display Campaign for Banner Ads for targeting websites or videos related to Martial Arts, MMA, Self Defense, and for Remarketing
• Implemented ETA Ads on Account for New Type of Ads for A B Testing
• Launch Call Only Campaign targeting users to call for inquiry on their mobile devices
• Launch Brand Themed Keyword for Branding

Result:

• Achieved Increase in Online Leads by 63.64% for the first 3 months
• Achieved Increase in CTR 1.68% to 6.89%
• Achieved Decrease in Cost per Lead by 32.96% Year vs Year Data