G1 Property Holidays

Business Type: Online Booking Site “Property Rentals”


  • Increase Online Booking Inquiry and Calls


  • Launch Test for Keywords + Geo targeting top location property
  • Launch Keyword Expansion based on Search Terms that leads to an online inquiry
  • Implemented Negatives to ensure only related searches will be paid
  • Implemented ETA Ads on Account for New Type of Ads for A B Testing
  • Launch Call Only Campaign targeting users to call for booking inquiry on their mobile devices
  • Launch Brand Themed Keyword for Branding
  • Focus Bids on Mobile
  • Introduce Latest Ad Extensions on AdWords


  •  Achieved Increase in Online Leads and Calls by 219.05%