Using Impression Share (IS) as a metric at the current campaign level may not be as useful as we want it to be especially for campaigns with volumes of adgroups. I have tried to confirm it from Google reps if they are using some version of IS at the adgroup level and luckily got a […]

Most Adwords managers are still losing sleep over how to either revive their “slapped” accounts or how to improve their current quality score – to shave off some valuable cost. Relevancy has become the most important factor among the 3 major elements (keywords, adcopy and landing page) of creating an Adwords campaign. Needless to say […]