Author: Cell Jacela
Is the Adgroup level Impression Share going to be implemented soon?
Using Impression Share (IS) as a metric at the current campaign level may not be as useful as we want it to be especially for campaigns with volumes of adgroups. I have tried to confirm it from Google reps if they are using some version of IS at the adgroup level and luckily got a […]
Quality score just killed my Misspellz: will creating campaigns with misspells still be worth it?
Most Adwords managers are still losing sleep over how to either revive their “slapped” accounts or how to improve their current quality score – to shave off some valuable cost. Relevancy has become the most important factor among the 3 major elements (keywords, adcopy and landing page) of creating an Adwords campaign. Needless to say […]